Case Study for HomePros Construction
Business Overview
HomePros Construction is a local renovation and construction company. Competing in a crowded market, the company needed a measurable and cost-effective way to consistently generate quality leads. Google Ads was chosen to replace unpredictable offline methods with a reliable digital strategy.
Objectives
- Increase qualified leads for renovation and construction projects.
- Keep cost per conversion affordable while scaling lead volume.
- Replace offline advertising with a consistent, trackable channel.
Results (Aug 12 – Sep 10, 2025)
- Clicks: 720
- Conversions: 218
- Cost per Conversion: RM14.31 (~$3)
- Total Spend: RM3.12K (~$640)
✔ Conversion Rate: 30%
✔ Cost per Lead: RM14.31 (vs industry avg RM150–RM300)
✔ Total Leads: 218 in 30 days
Strategies That Worked
- High-intent keywords like ‘kitchen renovation near me’.
- Geo-targeting focused on key service areas.
- Ad copy emphasized licensed contractors and free estimates.
- Landing pages optimized for fast lead capture.
- Controlled daily budget allocation at RM98.98.
Before vs After Comparison
| Metrics | Before Google Ads | After Google Ads |
|---|---|---|
|
Monthly Leads |
20–40 (Unpredictable)
|
218 |
|
Conversion Rate |
Unclear |
30% |
|
Cost per Lead
|
RM150+ (Typical Industry)
|
RM14.31 (~$3)
|
|
Marketing Spend
|
RM2,000 Offline Ads
|
RM3,120 (~$640) |
|
Revenue Potential |
Unclear
|
RM420,000+
|
|
ROI
|
Low/Unmeasurable
|
100x+ Potential
|
Business Impact
With 218 leads in just 30 days, and an average renovation project worth RM20,000 (~$4,000), even a 10% conversion rate represents RM420,000 in revenue potential from only RM3,120 in ad spend.
That’s over 100x ROI in one month.
Conclusion
Before Google Ads, HomePros Construction relied on offline ads and referrals, generating inconsistent results. After launching campaigns, they achieved 218 conversions at only RM14.31 per lead—proving that Google Ads can deliver massive ROI in the construction industry.
Talk to an expert
Ready to speak with a digital growth expert?
Affordable, result-driven digital marketing services for US businesses. We deliver growth that matters.