Case Study for CV Home Services

Business Overview

CV Home Services provides residential home maintenance and improvement services. In a competitive local services market, they needed a reliable and affordable way to generate consistent leads. Google Ads was chosen to test whether digital campaigns could outperform offline methods.

Objectives

Increase homeowner inquiries (calls + forms).
Keep cost per conversion low.
Build a sustainable digital pipeline beyond referrals and seasonality.

Results (Aug 30 – Sep 12, 2025 | 14 Days)

Clicks: 132
Conversions: 65
Cost per Conversion: $2.82
Total Spend: $183

✔ Conversion Rate: 49%
✔ Cost per Lead: $2.82 (vs industry avg $30–$50)
✔ Lead Volume: 65 in 14 days (~130 monthly)

Strategies That Worked

Geo-targeted campaigns in key neighborhoods.
High-intent keywords like ‘home repair near me’.
Benefit-driven copy highlighting affordability and trust.
Conversion-focused landing page with strong CTAs.
Budget efficiency: 65 leads from just $183 spend.

Before vs After Comparison

Metrics	Before Google Ads	After Google Ads
Monthly Leads	20–30 (Unpredictable)	~130 (65 in 14 days)
Conversion Rate	Unclear	49%
Cost per Lead	$30–$50 (Typical)	$2.82
Marketing Spend	$300+ Offline Ads	$183 (14 days)
Revenue Potential	Unclear	$7,500+
ROI	Low/Unmeasurable	40x+ Potential

Business Impact

CV Home Services generated 65 leads in just 14 days, with the potential for 130+ leads per month if scaled. With an average job value of $250–$500, even converting 30 leads produced ~$7,500 in revenue, all from $183 in spend—showing 40x ROI potential.

Conclusion

Before Google Ads, CV Home Services relied on referrals with inconsistent results. After running ads, they achieved 49% conversion rates and leads under $3 each—proving that smart digital campaigns can deliver exceptional ROI, even with small budgets.

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