Case Study for 1HundredX Roofing
Business Overview
1HundredX Roofing is a local roofing contractor providing roof repairs, replacements, and inspections. In a highly competitive industry with high lead costs, they needed a reliable and scalable way to generate affordable, high-quality leads. Google Ads became the channel to test.
Objectives
- Drive qualified roofing inquiries through calls and form submissions.
- Maintain a low cost per lead in a high-cost industry.
- Build a consistent and measurable lead pipeline beyond referrals and offline marketing.
Results (Jun 1 – Sep 12, 2025)
- Clicks: 4,120
- Conversions: 1,284
- Cost per Conversion: $1.80
- Total Spend: $2,300
✔ Conversion Rate: 31%
✔ Cost per Lead: $1.80 (vs industry avg $100–$300)
✔ Leads Generated: 1,284 in just over 3 months
Strategies That Worked
- High-intent keyword targeting like ‘roof repair near me’.
- Geo-targeting focused only on service areas.
- Benefit-focused messaging: ‘Fast Roof Repairs | Licensed & Insured’.
- Optimized landing pages with strong CTAs.
- Budget efficiency: 1,284 leads from $2.3K spend.
Before vs After Comparison
| Metrics | Before Google Ads | After Google Ads |
|---|---|---|
|
Monthly Leads |
20–30 (Unpredictable) |
1,284 |
|
Conversion Rate |
Unclea |
31% |
|
Cost per Lead
|
$100+ (Typical Industry)
|
$1.80
|
|
Marketing Spend
|
$1,000 Offline Ads
|
$2,300
|
|
Revenue Potential
|
Unclear
|
$65,000–$300,000+
|
|
ROI |
Low/Unmeasurable
|
100x+ Potential
|
Business Impact
With 1,284 leads in just over 3 months and roofing jobs averaging $5,000–$15,000, even a small percentage of closed deals represents six-figure revenue potential. For just $2,300 in ad spend, this campaign delivered ROI that could easily exceed 100x.
Conclusion
Before Google Ads, 1HundredX Roofing relied on unpredictable referrals and offline marketing. After Google Ads, they achieved an industry-leading cost per lead ($1.80) and generated over 1,200 leads in one quarter. This demonstrates the power of digital ads to transform even high-cost industries, such as roofing.
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