Case Study for Crestview Window Cleaning
Business Overview
Crestview Window Cleaning is a family-run local service company specializing in residential and commercial window cleaning. For years, they relied on referrals and flyers, but struggled with limited leads and inconsistent bookings. To achieve steady growth, they turned to Google Ads.
Objectives
1. Increase service inquiries (phone calls & form fills).
2. Keep cost per lead low to maximize ROI.
3. Test Google Ads as a reliable lead-generation channel compared to referrals and offline ads.
Results (Aug 14 – Sep 12, 2025)
• Clicks: 207
• Conversions: 91
• Phone Calls: 48
• Total Spend: $271.10
✔ Conversion Rate: 44%
✔ Cost per Conversion: $2.98
✔ Phone Call Ratio: 53%
Strategies That Worked
- Geo-targeting specific ZIP codes.
- Benefit-focused ad copy: ‘streak-free shine, same-day service, affordable pricing.’ • Call extensions for one-tap calling.
- Optimized landing page with strong call-to-action.
- Efficient budget management: 91 leads from only $271.
Before vs After Comparison
| Metrics | Before Google Ads | After Google Ads |
|---|---|---|
|
Monthly Leads |
20 |
91 |
|
Phone Calls |
15 |
48 |
|
Marketing Spend
|
$200
|
$271
|
|
Revenue Potential
|
Minimal
|
$2,880+ |
|
ROI |
Unclear
|
10x+
|
Business Impact
In just 30 days, Crestview booked 48 direct service calls. With an average job value of $120, even a 50% conversion from those calls generated ~$2,880 in revenue from only $271 in ad spend. That’s a 10x ROI and a steady flow of new customers.
Conclusion
Before Google Ads, Crestview relied on referrals and had around 15–20 leads per month. After launching their campaign, they achieved 91 conversions and 48 calls in just one month, proving that even small local businesses can achieve massive growth with smart digital marketing.
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