Case Study for Rossos Roadside
Business Overview
Rossos Roadside is a local roadside assistance provider helping drivers with towing, flat tires, battery jumps, and emergency services. Operating in a highly competitive space, they needed to capture customers at the exact moment of need. That’s why Google Ads was chosen—to reach stranded drivers searching online for immediate help.
Objectives
- Generate emergency service calls directly from Google Search.
- Keep cost per conversion efficient despite high industry competition.
- Prove that Google Ads could deliver consistent, real-time leads compared to traditional ads.
Results (Aug 15 – Sep 13, 2025)
- Clicks: 238
- Phone Call Leads: 38
- Conversions: 26
- Total Spend: $2,180
✔ Conversion Rate: 11%
✔ Cost per Conversion: ~$83.85
✔ Phone Call Ratio: Strong – customers prefer calling directly
Strategies That Worked
- Emergency-focused ad copy like ’24/7 Roadside Help – Call Now’.
- Call extensions made one-tap calling easy for mobile users.
- Geo-targeting focused on serviceable locations.
- High-bid keywords targeted urgent searches like ‘tow truck near me’.
Before vs After Comparison
| Metrics | Before Google Ads | After Google Ads |
|---|---|---|
|
Monthly Leads |
Low & Uncertain
|
26 |
|
Few Emergency Calls |
38 |
48 |
|
Marketing Spend
|
Local Offline Ads
|
$2,180
|
|
Revenue Potential
|
Unclear
|
$4,000+
|
|
ROI |
Unclear
|
≈2x
|
Business Impact
Rossos Roadside received 38 direct calls in just one month. With an average roadside service value of $150–$250, even converting 20 calls into jobs generated ~$4,000 revenue from only $2,180 spend. That’s nearly 2x ROI in a highly competitive emergency niche.
Conclusion
Before Google Ads, Rossos Roadside relied on directory listings and word-of-mouth. After Google Ads, they gained 238 clicks, 38 emergency calls, and 26 tracked conversions in just one month. The campaign proved how powerful paid search can be when speed and visibility matter most.
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