Case Study for Thermomix Sweden
Business Overview
Thermomix Sweden is part of the global Thermomix brand, offering smart multifunction kitchen appliances. The challenge was to increase awareness in Sweden, generate demo bookings, and drive sales through a mix of Google Ads and Meta Ads.
Objectives
- Build brand awareness across Sweden.
- Generate high-quality demo sign-ups and sales leads.
- Maintain strong ROI with cost-efficient ad campaigns.
Google Ads (Jun – Oct 2024)
- Clicks: 68K
- Avg. CPC: kr2.21
- ROAS: 208%
- Spend: kr150K
Google Ads Short-Term (Aug 30 – Sep 12, 2025)
- Clicks: 132
- Conversions: 65
- Cost per Conversion: $2.82
- Spend: $183
- Conversion Rate: 49%
Strategies That Worked
- Google Display Campaigns: Highlighted benefits (time-saving, 10,000+ recipes, versatility). • Meta Ads (Facebook & Instagram): Seasonal campaigns drove awareness. – Post 1: Summer Juice Campaign ■ (Use Post 1.png)
– Post 2: Juicepress Gift Campaign ■ (Use Post 2.png)
– Post 3: Healthy Eating Awareness ■ (Use Post 3.png)
• Website Optimization: Michelin Star chef Jonas Lagerström endorsement boosted credibility. • Retargeting: Engaged past visitors with demo offers.
Before vs After Comparison
| Metrics | Before Google Ads | After Google Ads |
|---|---|---|
|
Monthly Leads |
~200
|
1,200+ |
|
Avg. CPC |
Unclear |
kr2.21 |
|
ROAS
|
<100%
|
208%
|
|
Brand Visibility
|
Low
|
Nationwide (Google + Meta) |
|
Revenue Impact |
Modest
|
Strong, consistent growth
|
Business Impact
- Google Ads generated 68K clicks and 208% ROAS.
- Meta Ads creatives drove seasonal awareness with high engagement.
- In just 14 days, 65 conversions were achieved at under $3 per lead.
- Michelin chef Jonas Lagerström’s endorsement positioned Thermomix as a premium yet accessible product.
Conclusion
The 4-month campaign proved the power of combining Google Ads + Meta Ads. Thermomix Sweden achieved measurable ROI, massive brand visibility, and high lead volume through cost-effective digital campaigns.
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